Get into retail. Grow sales. Gain control.
Find your answers & your community.

Learn to PERFECT YOUR PITCH to retail so you have better relationships with retailers and get products onto shelves FASTER. It's not scary. I'll take you step by step.

Watch and learn what can you expect from START to SOLD.

Join the course and then the mastermind to gain a clear plan, industry knowledge and templates to scale into retail.

“Without Emily’s Retail Pitch training and templates I’d be totally lost. I edited the templates for every pitch meeting. Whole Foods… was interested!… I don’t think it would have happened without the templates. I could come up with something… but not what I needed. Worth every penny!” – Bud Hadley, Warlord Beard Oil

Create A Plan Today

with LIFETIME ACCESS to the START to SOLD Course

What will I learn?

Industry expectations, terms, techniques
and schedules so you can get into retail.

8 COURSE MODULES

Features?

Experience a unique course built for brand
owners to get faster speed-to-market.

This is your breakthrough. It’s time to have a clear plan and feel in control.

My course will help you execute your vision.

Customize to Scale

Templates are editable and worksheets help
you apply the information to your brand

  • Retail Buyer Meeting Pitch Presentation (PPT, KEY, FIGMA)
  • Trade Show Sales Sheets (PPT, KEY, FIGMA)
  • Standard Operating Procedures (SOP’s) Handbook for CPG Sales Team (DOC, GDOC)
  • Retail Sales & Promotions Calendar (iCal, Google, EXCEL)
  • Buyer Contact Relationship Management by USA Region Spreadsheet (EXCEL)

In a rush?
Have a buyer meeting
or trade show?

Skip ahead to what you need.
Go directly to templates to start your effective retail buyer presentation or show sales sheet.

  • Fully customizable START to SOLD Templates are in 3 editable format options to work on any computer.

  • Designed with a placeholder fake brand “[Your Logo]” for easy replacement with your brand.

  • Simply replace product images and text with your own.

  • Video tutorials and PDF instructions included with each template

Unify Your Team

Watch the videos with your co-owner, sales, marketing to get everyone on the same page.

Also Included

I’ve made resources to help you win.

OWNERS CLUB

Add +1 person who is a co-owner to have their own log-in so individual executives can learn at their own pace, but stay on the same page.

LIFETIME ACCESS

Take your time watching the course. Full content is immediately available so no need to wait to watch what is relevant to you. Log back in if you need a refresher anytime.

BONUS VIDEOS

Special video topics added regularly including: American retail store walk-through of multiple retailers and branding for retail.

SPECIAL OFFERS

Exclusive invitations to special events, webinars and opportunities will be offered to course members. 

How It Works

It’s simple to start immediately.

  1. Sign up for the START to SOLD™ Retail Growth Course!
  2. You will receive a welcome email with access to the course dashboard special log-in and video instructions to create your own password.
  3. Log in to the dashboard and start watching each module on your desktop or phone!

About Your Coach

Hi, I’m Emily Anne Page
and I’ve been where you are now.

I’m on your side.

I’ve had ups and downs too but after lot’s of work I have gotten my brands into retail. I’ll teach you what I learned so you can move faster, with confidence.

THE REAL LIFE WINS

  • Created millions in sales.
  • Built a brand, got it into retail and sold it to private equity.
  • Pitched to almost ever retailer in America.
  • Cold called retailers and distributors to open accounts.
  • Managed cash flow, logistics, demand planning and staff.
  • Developed brand and packaging for over 982 products in retail.
  • Invested new category best sellers.
  • Worked in multiple grocery categories.

THE REAL LIFE LOSSES

  • Emailed clients and been ignored.
  • Wanted to quit.
  • Slept on the floor of my office and AIRBNB’d my house to make payroll.
  • Had a client file chapter 11 bankruptcy and not pay 6 figures.
  • Lost and made money.

For 12 years I’ve built brands and helped CEO’s make it into retail.

Now I want to help you.

Need Expertise?

These industry giants are my clients and
use my methods for success:

What People Say?

“Finally someone understands and can give me relevant advice!”

“I pitched with confidence and knew what to expect. It was worth the price just for that.”

“Small changes can have a big impact. We re-focused on buyer needs and got results!”

“We had been going to trade shows and not growing. Emily helped us professionalize our pitch and finally get new accounts at shows.”

What you get when you enroll today

Learn how to get into retail!

Want to learn the Pros’ retail pitch and sales process? Learn at your own pace with 24 hours worth of educational videos teaching you how to get into retail, create your own pitch opportunities, follow-up, and get a purchase order from your ideal retailers!

*Sale consultant market rate starts at $500/hour.

8 Modules for Self Guided Learning

VALUE: $6,000

Want to learn the Pros’ retail pitch and sales process? Learn at your own pace with 24 hours worth of educational videos teaching you how to get into retail, create your own pitch opportunities, follow-up, and get a purchase order from your ideal retailers!

*Sale consultant market rate starts at $500/hour.

Start designing effective pitch assets without a graphic designer or sales broker right away. Templates have a pre-written outline to address concerns retailers have. Video instructions included to help you with DIY customization

STS Templates for Pitch & Sales Sheets

VALUE: $2,648

Start designing effective pitch assets without a graphic designer or sales broker right away. Templates have a pre-written outline to address concerns retailers have. Video instructions included to help you with DIY customization

Blueprint with customizable guides to educate and lead your whole team. Provide clarity and clear path to success as if you just hired a $150k/year sales VP or brokerage.

STS Customizable Sales Team SOPs

VALUE: PRICELESS

Blueprint with customizable guides to educate and lead your whole team. Provide clarity and clear path to success as if you just hired a $150k/year sales VP or brokerage.

Total Value: $11,684
Yours today for only: $3,000

The course launches
Monday, January 6th, 2025 at 8:00 AM ET!
Immediate access will be sent via email.

Sign-Up today before the launch and claim:

One live coaching session with Emily to practice your pitch and get instant feedback.

Retail Pitch Practice on Zoom

VALUE: $500

One live coaching session with Emily to practice your pitch and get instant feedback.

Get $1,000 off your purchase price when you sign-up before the course launch.

Use code at checkout: 
EARLYBIRDDISCOUNT

Early Bird Discount

SAVINGS: $1,000

Get $1,000 off your purchase price when you sign-up before the course launch.

Use code at checkout: 
EARLYBIRDDISCOUNT

Easy to Start

100% Money Back Guarantee
If you complete the videos and templates and you do not learn how to get into retail you can request a full refund.  

Disclaimer
This will be obvious for most people but just in case it is not clear let’s discuss what is not included in this course..

When you buy this course you will learn how to sell into retail. But that is not a guarantee that:

  • You will get into retail
  • Into a specific store
  • Generate increased retail sales
... because I cannot control the final elements that determine that... Im not a magician or magic jeanie and neither is this course!

Examples of factors out of my control that the course cannot fix are:

  1. Market Fit - You may want to sell in a retailer where customers don’t want to buy your product. For example you may wish to sell lizard hats to Target but that store may not feel their customers are looking for lizard hats. You would be better off selling to Petco.

  2. Customer Awareness - You may have a great product to solve customers problems but they may not yet realize your product is what they are looking for. If you have a tool that eliminates the need to go to a nail salon but the customer doesn't know about your product or brand and therefore they don't buy it based on your current website, marketing and packaging... your product may not be right for retail yet.

  3. Brand & Packaging - Your packaging sells a product on shelf and a retailer may not find the format you have currently attractive, even if they like the product.

  4. Pricing and Perceived Value - Your product could solve huge problems but if the customer doesn't feel the cost is at least worth the purchase at this time, they may not buy it.

  5. Personal Preference of a Buyer - Sometimes there are a million reasons for your product to be inside of a store but the buyer doesn't feel like they agree with you. I can teach you how to influence them and even teach you how you can work around this at times but I cant guarantee they will change their mind if they aren’t reasonable.

More Questions?

Yes, the course is designed to start from the very beginning. We even have a module to help you determine who your ideal customer should be, the market demand and how to find new opportunities. Don’t worry if you lack industry knowledge or experience—we’ll guide you through every step.

The key difference between the START to SOLD Course is that everything taught in the course is based on real life experience scaling CPG brands into retail.

The next difference is our focus on giving you a playbook in one single place.You’ll receive play-by-play guidance, templates, standard operating procedures and exercises to help you understand what to do, why, and how to do it.

Lastly – the course isn’t just instruction, everything is customizable. We also include tips that are clearly “opinions” or “industry specific” so you can figure out the best plan for you. This method builds momentum, offers quick wins, and keeps you motivated and confident.

Yes! Updates are coming, and all updates are free. Your access is for life.

All the information posted on social media is a big picture summary of a more detailed master class on “HOW TO” scale step by step. The course is like concentrate so you can get everything you need in one place including case studies, examples, checklists, and video tutorials for every strategy.

Absolutely. This course has successfully worked for people starting from scratch including start-ups, emerging brands, and starting ideas. You don’t need to be a business expert. In fact, beginners may benefit even more by being open to our proven process. The strategies are based on universal business and deal making principles, and making them applicable to any industry. If you don’t have the money or time yet to hire a broker or other staff – you can use this information YOURSELF to get into retail.

Yes, even established brands can benefit greatly. Many brands with retail accounts lack a professional system and don’t feel like experts yet. With more education and a customizable clear plan, you can scale your team faster and help everyone refocus. A structured plan will enhance your sales strategy and accelerate your brand’s growth in retail and revenue.

The value of the course depends on your commitment and your product’s market fit. The strategies taught are the same ones I and hundreds of others have used to scale consumer product brands into retail, generating millions in revenue and profit. While there are no guarantees, having a clear plan and industry education significantly increases your chances of success.

If you invest $3,000 and learn how to effectively select trade shows, meet retailers, make compelling pitches, and follow up professionally, one successful purchase order could potentially justify the course cost. The lifetime value of a new retail client and the opportunity for repeat sales would also increase.

Consider the value of your time. If your time is worth $30 an hour, saving 1,000 hours of work equates to $30,000. If your time is worth $100 an hour, saving 300 hours equates to $30,000. This course could save you months of work and effort.

Hiring a consultant could cost between $300 and $1,000 per hour, with the added risk of not knowing what questions to ask or the quality of their advice. This course is designed to provide comprehensive knowledge without the need for costly consultants, allowing you to rewatch and learn at your own pace.

So, is it worth it? I believe it is, but it ultimately depends on your financial goals and commitment.

We recommend you complete the course within 4-8 weeks so you have enough time to listen and apply the information when you can focus and digest it.However the course is self-paced so you can binge watch all the videos or watch one module every week. As soon as you complete one lesson, you can move on to the next. There are about 20 hours of total video, in 8 modules plus downloads

Yes, absolutely. The principles of business and sales taught in the course are applicable worldwide. We focus on foundational concepts so you can adapt them to your specific circumstances, including different retailers, countries, or product categories.

We also have a module dedicated to selling to American vs. European retailers, covering important nuances and differences between working with various retailers.

By learning about these different options, you’ll be equipped to be flexible and successful, no matter which market you choose to target.

Buy the course if you want the information and resources without the need for real-time interaction. It’s ideal if you prefer to learn independently and don’t feel the need for peer support or feedback.

However, if you seek real-time help, feedback, connection, accountability, and support, the Mastermind Community is the better choice. It’s designed for those committed to scaling their product business and includes a year of expert guidance, weekly support calls, deal review calls, and an active online community. This is especially beneficial once you get your first retailer reply and are fully committed to growing.

For most CPG brand owners in retail, the Mastermind offers invaluable support. If you’re not ready yet, start with the course and upgrade to the Mastermind later—we’ll credit 100% of your course purchase towards it.

Yes, you can upgrade to the Mastermind later, and we’ll credit your $3,000 course fee towards it. This is also the best way to join the Community in the future, as your prior commitment ensures you skip the waitlist.

Money back guarantee – Demonstrate you did all the homework, watched all the videos and customized the templates (see course terms for details) within one year and that you didn’t create any revenue improvements and you can request your money back in full.

When you buy this course you will learn how to sell into retail. But that is not a guarantee that:

  • You will get into retail
  • Into a specific store
  • Generate increased retail sales

… because I cannot control the final elements that determine that… Im not a magician or magic jeanie and neither is this course!

Examples of factors out of my control that the course cannot fix are:

  1. Market Fit – You may want to sell in a retailer where customers don’t want to buy your product. For example you may wish to sell lizard hats to Target but that store may not feel their customers are looking for lizard hats. You would be better off selling to Petco.
  2. Customer Awareness – You may have a great product to solve customers problems but they may not yet realize your product is what they are looking for. If you have a tool that eliminates the need to go to a nail salon but the customer doesn’t know about your product or brand and therefore they don’t buy it based on your current website, marketing and packaging… your product may not be right for retail yet. It may take more time.
  3. Brand & Packaging – Your packaging sells a product on shelf and a retailer may not find the format you have currently attractive, even if they like the product.
  4. Pricing and Perceived Value – Your product could solve huge problems but if the customer doesn’t feel the cost is at least worth the purchase at this time, they may not buy it.
  5. Personal Preference of a Buyer – Sometimes there are a million reasons for your product to be inside of a store but the buyer doesn’t feel like they agree with you. I can teach you how to influence them and even teach you how you can work around this at times but I cant guarantee they will change their mind if they aren’t reasonable

The good news is – this course will teach you how to figure out all five of these issues and give you strategies to pivot so these things won’t stop you. But you retail fate will always be in your own hands. Which means you get all the credit for your success.

This information is my hard earned advice and I ask you only share your log-in with the 1+ owner or executive you select from your company.  Once you personalize the data you can of course share those assets with your team OR you can watch the videos with your team in the room to educate them. Any other sharing or re-selling would be outside the terms of sale, a copyright infringement and hey, just not nice. 

This course, ideal for any product business wanting to improve their sales process and plan. The course addresses common pain points like industry confusion, ineffective pitching, lead generation, closing a sale, follow-up and lack of retail success. After completion you will be empowered you to achieve retail sales success confidently and efficiently, with lifetime access and a money-back guarantee

The course is designed for any product category or retailer. This includes:

  • Alcohol
  • Bakery
  • Baby
  • Beauty & Cosmetics
  • Candy
  • Coffee & Tea
  • Clothing & Fashion
  • Dairy
  • Deli
  • Foodservice
  • Frozen Meals, Snacks, Deserts
  • Garden
  • Gifting
  • Grocery
  • Health & Nutrition
  • Home Goods
  • Imported Products
  • International, Ethnic, Multicultural
  • Jewelry
  • Kitchen Ware
  • Liquid Beverage RTD
  • Meat & Seafood
  • Personal Care
  • Pharmacy & Over The Counter (OTC)
  • Produce & Perishables
  • Packaging
  • Sauces & Dressings
  • Seasonings and Spices
  • Snack
  • Supplements & Vitamin
  • and anything else you can think of…

We accept any major credit card. For annual subscriptions with over 25 users, we can also issue an invoice payable by bank transfer or check. Your account executive can arrange an invoice purchase.

Yes we can organize a program exclusive for your group or team if it includes 15 people or more. For this type of project please contact customer support at hello@starttosold.com.

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