Time of Reading: 8 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the…
Time of Reading: 4 minutesMy Early Business Struggles
Time of Reading: 3 minutesAre you an INTROVERT who struggles with confidence when pitching your products to retail buyers? You’re not alone—but here’s the great news: Selling isn’t about being the loudest person in the room. It’s about building connections, trust, and communication. Even though I’m naturally outgoing, I’ve learned that anyone can master the art of the pitch—YES,…
Time of Reading: 2 minutes
Time of Reading: 3 minutesThis summer, I had the incredible opportunity to attend the 2024 Summer Fancy Food Show in New York, where I connected with emerging brands that are redefining the world of food and beverage. As a consumer product goods (CPG) expert passionate about discovering and supporting small start-up brands, I always look for businesses with unique…
Time of Reading: 2 minutesI love celebrating founders who bring fresh, exciting products to life because launching an emerging brand is no easy feat, and an RTD beverage is even more difficult. That’s why I’m excited to share a brand I’ve consulted with — “Pony Boy Slings,” a new craft bourbon based canned cocktail brand. With their expertly crafted…
Time of Reading: 2 minutesPRO TIP: Reward behavior you want to see repeated. If someone refers clients or leads, make people feel significant with graditude and multiple points of recognition.This will cost you nearly nothing but attention, words and follow-up. It could be as simple as an email and then a few phone call updates to let them know how…
Time of Reading: < 1 minuteI was so nervous I was dripping sweat when I bought my first business Pearl Resourcing and did cold call sales a tradeshow. Eek! 😅I paced around the hotel where the show was located and I thought about not going and canceling. What if people reject me, turn me down, make fun of me or…
Time of Reading: 8 minutesEvery year there are multiple different types of trade shows that take place around the U.S. in order to help business owners grow their business, make important connections and solve business problems. These are the top trade shows to sign up for in 2023 and find out the latest products and industry trends. 1….
Time of Reading: < 1 minuteYour clients will remember you if you thank them. The ones who always are easy to work with, pay on time, and appreciate what you do. Whether it’s a gift for a birthday, work anniversary, Christmas or Hannakuh it gives you a great reason to express your appreciation and build a meaningful relationship with them. …
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