Time of Reading: 2 minutesHow To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the…
Time of Reading: 3 minutesHow To Request A Factory Quote & Get A Reply With 9 Point Sourcing Letter When you email a factory and don’t get a reply – I guarantee it’s because you didn’t sound like a serious candidate. Most newbies write an inquiry letter.. like a newbie – your vocabulary and wording reveal it all! And…
Time of Reading: 2 minutesPearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can…
Time of Reading: 5 minutes5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed…
Time of Reading: 4 minutesEmily Page with Start to Sold shows how to protect your ideas As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat – the struggle is real, and…
Time of Reading: 4 minutesWritten for ECRM and 1st posted their Blog on 10/16/19. ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG) Most emerging brands get their start selling online, typically via Amazon as well as their own e-commerce site. This is how they build a track record that they can reference when pitching a…
Time of Reading: 2 minutesWhat in the world does FOOD SAFETY mean anyway? Do you know where you can find out? Let’s allow an expert to educate us. Allow me to introduce Melissa Calicchia who has extensive experience as a Chief Science Officer is in high demand for her expertise in Food Science. In the 41 minute interview linked…
Time of Reading: < 1 minuteIf you’re considering a line extension… how and why should you start? If you’re an emerging brand you should ask yourself this question. This short and to the point video with the infamous Joe Tarnowski (of ECRM) will address those questions and get your mind rolling so you can find your own answers and close…
Time of Reading: 2 minutesI imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE’S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging.On The Shelf Podcast with Tim Bush – Packaging For Big Box Store You can…
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